There are many selling systems and training programs that offer potential benefits. The one that works—that pays you back—is simply the one people actually execute. Analogies to other businesses make this point clear. Ask any competent fitness instructor, “Which is the best exercise?” and he is sure to respond, “The best exercise is the one you will do.” If a selling/training system is actually being implemented, if it changes behavior, if it provides an efficient common language among salespeople and their managers, the program is a success. See below for examples of how clients have successfully utilized our training systems.
Scott Bond, Local Sales Manager, Cox Media Group, Seattle
Tim Burke, Publisher, Palm Beach Post, West Palm Beach
Paul Briggs, General Sales Manager, WSOC-TV, Charlotte, NC- Talent + Training + Tactics = Performance (Video)
Steve Weaver, New Ventures Revenue Director for Swift Communications
David Thiemann, Publisher for Windsor Now (Swift Communications)
Brad Polston, Director of Sales, Comcast Spotlight, Denver
Rob Babin, General Sales Manager, WSB-AM (Cox Radio), Atlanta
Chuck Gerardi, VP Revenue Development at the Palm Beach Post
Maureen Fisher, General Manager/Vice President, Comcast Spotlight, Portland
Matt Sandberg, Advertising Director, Summit Daily News (Swift Communications)
Advertising Sales Interview (ASI)...
Here’s what client managers have to say about their experience using the Advertising Sales Interview (ASI)…
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